Gift Card and Loyalty Programs
Gift
Cards, Loyalty Cards, and Gift Card Programs
have gained immense popularity over the last
few years,
with double digit growth expected to continue. Gift cards are quickly replacing
tedious, error-prone,
and expensive paper gift certificates. A recent survey by America’s Research Group found that well over
half
of Americans who shopped during the peak holiday season intended to purchase gift
cards for the
holidays...providing your business a huge sales opportunity.
According to a Tower Group study (link),
an estimated 8.2% of a gift card balances go unused,
eventually becoming
profit.
And of those customers who use low balance gift cards, they generally
purchase much more than the remaining
balance on the
gift card, creating incremental sales...an advantage
over paper-based programs, because low
remaining balances were generally given in change...likely
not to be spent in
the merchant's location.
Gift card programs offer many
benefits including:
We also have Loyalty Card
Programs where the "Merchant makes the rules" so each program is unique
to
your business - and loyalty cards are a perfect complement to any
gift card program -
or maybe to
replace an old punch card loyalty program.
Part of a larger municipality or shopping center? Talk to us about
a 'buy local" program...with gift
card loyalty card programs for groups of merchants.
Ready to start
a rewarding Gift Card Program at your
business? Call us today at
800-609-7880
and let
us help you design a Gift Card Program for your business. Questions?
Send us an
e-mail, we will
reply as quickly as possible.
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